This is in response to the 125 comments that followed on the heels of this article http://www.mediabistro.com/galleycat/borders-employees-vent-frustrations-in-ode-to-a-bookstore-death_b38538
which was looking at the list of complaints left by Borders employees about their customers, upon the occasion of the store closing out. The following is my reply to those 125 posters:
I have worked in a bookstore (independent) for six years. I still work in a bookstore, actually. And I love it. I think that finding the right book for people is a great job, and I love talking about my favourite reads.
Having said that…firstly, stop dissing BAs. They’re nice.
Secondly, I agree that bad customer service is the worst—it’s offensive and annoying, and as a retail employee nothing drives me battier than people who neglect the simple courtesies that make life much nicer (on both sides of the counter). I personally will and have and on a regular basis do, go way, way out of my way to provide exceptional customer service, whether you’re buying Harry Potter, Kafka, or People Magazine. If you’re a person, I will treat you with respect: please do the same for me.
I reserve the right not to like every book you do, and I expect you to feel the same way. I also don’t think Nicholas Sparks is the best writer ever; nor do I feel that Stephenie Meyer was the greatest thing to happen to the 21st century. That doesn’t mean you can’t love them, shouldn’t read them, or that you can’t derive a great deal of enjoyment from their books; on the contrary, I’m happy when someone finds a book they’ve gotten a kick out of and wants to share their excitement with me (it does get difficult when they start using words like “masterpiece” and “genius” to describe James Patterson, though).
For the record, most good bookstore employees don’t judge you on what you read (or if we do, we keep it to ourselves), and if you ask us nicely (as in, speaking in a human tone and saying “hello,” first), we are usually more than happy to help you find what you’re looking for, even if it takes a bit of effort because you can’t remember what it’s called, who it’s by, or when it came out, I do have to say though that, as noted above, if we can’t find the book you have in mind, that doesn’t make us bad, stupid, or lazy workers, and we do get offended when we are treated as such (just as you are if we treat you like an idiot or are rude to you).
Most people want to be treated with respect and if at all possible, friendliness. This is true whether you’re looking to buy a book or sell one.
If you want to take your business to Amazon, because it’s cheaper, or faster, or more convenient, well, that’s your business. But no matter how often they use your name or come up with “recommended reads,” Amazon will never care that this is the first book you read your son, or that this is a wedding present for your best friend; that this crappy early reader is the only book your niece likes and you can’t believe you’re buying it but you’re still so thrilled that she’s reading at all.
No, it won’t look down its digital nose at you for buying Harlequin or Dan Brown, but neither will it care that you’re looking for a book for a friend who’s going through a rough patch, that you’re stuck on what to give them and you’d really like some advice, but don’t know how to ask, so you ask with your eyes, or the lift of your voice. Amazon doesn’t know that your mother is in the hospital for her second round of chemo, and she’s asked you to find her something, anything, to make her feel better, to make her laugh, to distract her from the pain.
Amazon can’t hear your stories and it doesn’t care. Booksellers can. And we do.